French Connection Reaches out to Musicians

We all know that fashion and music are inextricably linked.  CanadaFashionLaw recently came across an interesting program offered by French Connection that helps Canadian musicians get noticed.  It’s refreshing when a large well-known brand lends its platform to burgeoning artists. 

The Artist of the Month program features one Canadian artist per month in the tracks played in all stores across Canada.  The album or single is featured at the cashier and consumers are able to obtain a free single.  Occasionally, French Connection will host special events whereby the artists play live.  However, this type of exposure is more limited to special events (i.e. Toronto hosting the Canadian Music Week).

It would be nice to see other large retailers reach out to Canada’s burgeoning artistic community.