We've moved!


Thanks for checking in with CanadaFashionLaw. We've had a little botox and welcome you to go to our improved website: www.canadafashionlaw.com.

A special thank you to Alina Kulesh for all her hard work in helping creating the new website.

Stay fashionable!

CanadaFashionLaw Speaks Up

CanadaFashionLaw has some interesting speaking engagements coming up in the Spring across North America.  If you happen to be in Toronto, Chicago or Dallas (yee-haw), feel free to drop by any of the upcoming events to talk shop:
 
1.  Fashion Crimes at the Royal Ontario Museum (Toronto)
 
CanadaFashionLaw will be joining fashion gurus, Jeanne Beker, Jeremy Laing, Robert Ott and Nicholas Mellamphy at the Royal Ontario Museum to discuss hot topics in the fashion industry on April 10, 2013.
 
If you're interested in joining in on the discussion, you can find more information here.
 
2. John Marshall Law School Fashion and Design Law Symposium (Chicago)
 
CanadaFashionLaw has been helping some very eager law students across the border set up their first fashion law symposium.  It's great to be around such positive and enthusiastic people.  If you're in the mid-west, feel free to join us on April 12.  You find more about this event by clicking here. 
 
3. Fashion Law Roundtable at the International Trademarks Association's AGM (Dallas)
 
CanadaFashionLaw will be hosting a roundtable discussion on how intellectual property laws can be used to protect fashion designs on May 8, 2013.  Although this roundtable has sold out (on the first day!), CanadaFashionLaw would love to meet up with anyone else attending the INTA AGM. 
 
 
It looks like it's going to be a busy couple of months.  What to wear, what to wear?! 

We Care about the Small Players!

Are you a small business owner or entrepreneur in Canada?  Are you frustrated with Canada's intellectual property regime?  If yes, the Canadian Intellectual Property Office (and CanadaFashionLaw) wants to hear from you!
 
The Canadian Intellectual Property Office ("CIPO") is hosting a number of roundtable discussions across Canada in March dedicated to businesses that have less than 500 employees and have filed at least one patent or trade-mark application in Canada.
 
Essentially, CIPO wants to get input from the trenches on what's working and what's not working.  This is a great opportunity for small businesses to help make the system work for them!
 
Click here if you would like to register for one of the roundtable sessions?
 
Want to have your voice heard but can't make it to the event, feel free to get in touch with CanadaFashionLaw and we can speak up on your behalf!
 
 

Mon Dieu: Canada est Bilingue!

It’s a good thing that old Montreal is so darned charming because doing business there can cause some retailers a headache!  When launching a product or business in Canada it is important to remember that Canada is a bilingual country.  And it can be a PR and legal nightmare if you forget it! 

The Charter of French Language’s goal is to strengthen the status of the French language in Quebec in all spheres of public life, including business and commerce.  You don’t have to have a brick and mortar presence in Quebec in order for the Charter to apply.  It’s safe to say that if your product is available for sale in Quebec in any way (online, through a third party retailer or at your own retail location), the Charter applies.  French should be used in respect of product wrapping, manuals, websites, advertisements, posters, store fronts, etc.   How the French version is displayed (i.e. prominence) varies depending on the medium. 

The Charter contains some exceptions, which can make the application of the Charter clear as mud.  Generally, if an English version of a trade-mark is registered in Canada, you are not required to use the French equivalent.  However, this exception is currently under challenge.

The Office Quebecois de la langue francaise (“OQLF”) is the body tasked with ensuring compliance with the Charter of French Language in respect of commerce and business.  The OQLF cannot sue or impose fines for violations; however, it can refer the matters to the Attorney General of Quebec which can bring the matter before Quebec’s provincial court.  Generally, penal sanctions are awarded for infractions which can range from $600 to $20,000.  The fines are generally imposed per non-compliant product type, as opposed to item being sold.

In November 2011, the OQLF launched an awareness campaign and tightened its grips on storefront signs requiring French to be used, regardless of the above-noted trade-mark exception.  The OQLF targeted a number of national retailers demanding their exterior signage to be changed.  Collectively, retailers such as Old Navy, Banana Republic, Guess and Gap sought declaratory relief from the Quebec Superior Court.  The Retail Council of Canada is also rolling up its sleeves as an intervener.  It looks like Quebec will remain a retailer’s battleground for 2013!

Stay tuned to CanadaFashionLaw for updates on this!

Toronto Fashion Week - March 2013

Ladies and gentlemen.  I have a little Valentine's Day gift for you, albeit one day late.  Toronto's fashion week, World's MasterCard Fashion Week, has issued its schedule for the Fall/Winter 2013 line.  For full details, go to http://worldmastercardfashionweek.com/calendar/. 
 
We continue to see some recurring talent (Pink Tartan, Joe Fresh, Vawk, Bustle, Rudsak, Sid Neigum), which is fantastic!  It's also great to see crowd-pleasing Korhani return to the catwalk.  (Korhani is actually a carpet and rug designer that uses Toronto's fashion weeks to show case how beautiful their carpet designs are.  The sheer creativity is impressive!) 
 
A special shout out goes to Toronto Fashion Incubator and Fashion Group International, who both made it on to the official schedule.  Toronto Fashion Incubator is hosting two Press and Buyer lunches; Fashion Group International is co-hosting a speed networking event.  CanadaFashionLaw regularly supports both organizations and delights in seeing them try to raise Canada's fashion industry to the next level.
 
Let us know if you're going to be at any of the shows.  We hope to see you there!

Fashion Tidbits

After a little hiatus, CanadaFashionLaw is back and, mon dieu, do we have some stuff to chat about! 
 
1.  Galliano Makes a Come Back
 
You may recall Galliano's fall from grace after his MAJOR fashion faux pas - hurling racist comments.  (Click here if you need a reminder).  After two years of radio silence, Galliano may be making a come back.  Oscar de la Renta, the master of the red carpet, is allowing Galliano to use some of this studio space on a temporary basis.  It will be interesting to see whether Galliano will be accepted again. 
 
 
2. Christian Louboutin and Yves Saint Laurent Continue their Stomp Off
 
If you had the slightest interest in shoes, the colour red or fashion law last year, I'm pretty sure you heard about the Christian Louboutin v. Yves Saint Laurent case.  (Click here for all the juicy details).  Although the court released its decision and Louboutin chose not to appeal, this matter has not been put to bed.  As per the decision, Louboutin is required to amend the colour claim in its trade-mark registration.  The parties are now embroiled in a chain of letters to and from the US Patent and Trademarks Office about how exactly the colour claim should be revised.  Who said being a fashion lawyer wasn't fun? 
 
 
3. Ford Modelling Agency Closes its Toronto Office
 
In a surprise announcement, esteemed modelling agency Ford Models closed its Toronto office in January 2013.  Ford Models did not issue a press release and there is no indication as to why the Toronto office was closed.  Nonetheless, Toronto's competing modelling agencies were quick to swoop in to sign those models who had been signed to Ford Models.
 
4. CanadaFashionLaw Struts its Stuff
 
CanadaFashionLaw has some exciting things coming up.  If you're interested in getting up to speed on all things fashion, the following may interest you:
 
- We'll be featured in the style edition of The University of Toronto's alumni magazine talking about the bigger ramifications of counterfeiting;
 
- As a board member of the Toronto chapter of Fashion Group International, we'll be hosting a 4-part roundtable series on laws relevant to the fashion industry.
 
- In April, we'll be speaking at the John Marshall Law School in Chicago at their Fashion Law Society conference.
 
- In May, we're hosting a roundtable seminar at the International Trademarks Association's Annual General Meeting on fashion law, (which sold out on the first day.  That's right - we did a happy dance!)
 
If this is any indication, 2013 is going to be a busy year!
 
 
 
 

The Gift that Keeps on Giving

There are a couple of common themes here at CanadaFashionLaw:
 
1.                  We love the business of fashion
2.                  We seriously geek out over intellectual property, especially trade-marks
3.                  We love our job!
 
We attended an event last night that simply reaffirmed point numero three!
 
Once in a while an organization comes across our desk that makes us believe in humanity!  Billable targets go out the window and our strong desire to “make a difference” becomes our modus operandi.  Enter FINCA, who we work for on a pro bono basis.    
 
FINCA is an international micro-financing organization that focuses on providing “financial services to the world’s lowest-income entrepreneurs so they can create jobs, build assets and improve their standard of living”.  FINCA provides small loans at reasonable interest rates to individuals in developing countries that need a little help.  The vast majority of the loan recipients are women who are able to create their own business, which benefits their immediate family and the local economy.  It’s really a beautiful thing! 
 
As with all things, we’re able to tie this back to fashion.  (Fashion really is omnipresent in our world!).  Last night we attended a private event hosted by Burberry.  In support of FINCA, 15% of all profits of Burberry merchandise sales will be donated to FINCA.  In fact, this charitable offer is open to all customers up until Saturday December 8.  So if you’re in a festive and giving mood, perhaps consider buying your holiday presents at Burberry and dropping the name FINCA.  It may well be the gift that keeps on giving! 

Feeling the Burn

Unlike copyright and trade-marks, we don't often see fashion houses duke it out in the patent arena.  It's no surprise that the fashion world's interest was piqued when one of Canada's most successful athletic retailers, Lululemon, launched a patent design infringement case against Calvin Klein in the US. 
 
For those who had their bottle of bubbly chilled waiting for the outcome of the case, it appears that the bottle will stay corked.  Lululemon filed its Notice of Voluntary Dismissal today against Calvin Klein.  It's a pretty safe bet that the parties settled the matter - likely under confidential terms.  Although reaching a settlement is often the most cost effective and time efficient route for companies that are embroiled in litigation, it always presents a missed opportunity to set interesting case law for the fashion community. 
 
Stay tuned to CanadaFashionLaw for updates on other interesting cases. 

Hear ye, hear ye!

Sometimes when you're a start-up business or entrepreneur, life can be a little overwhelming.  It's a delight to see that the Canadian Intellectual Property Office is ensuring that this doesn't happen to small and medium business enterprises! 
 
Over the next few weeks, the Canadian Intellectual Property Office will be hosting a series of roundtable discussions throughout Canada with small and medium enterprises to ascertain what their experience is with Canada's intellectual property system.  It will be interesting to hear what the barriers and challenges face small and medium business enterprises in protecting and enforcing their intellectual property in Canada.  What works?  What needs a little mani-pedi-botox?  It will also be interesting to see if any changes are made to Canada's intellectual property system, to better assist the small and medium business enterprises.
 
Here's a summary of the roundtables. if you're interested in attending the roundtables to voice your opinion or to hear what others have to say:
 
  • Halifax: November 21 and 22
  • Montreal: November 28 and 29
  • Edmonton: December 5 and 6
  • Ottawa: December 10 and 11
  • Toronto: December 11
  • Waterloo: December 12
 

Beautifully Legal? Legally Beautiful?

Although CanadaFashionLaw tries to steer clear of shameless plugs, we couldn't resist letting you know about our upcoming event that will be of interest to players in the cosmetics and beauty product industry.   
 
CanadaFashionLaw will be participating in a free breakfast seminar that looks at the legal issues surrounding the beauty industry.  Our aim is to help you cleanse your pores and launch into the Canadian market fresh-faced!  This seminar will tackle branding, regulatory, corporate/commercial and patent laws. 
 
If you think that your business strategy may need a little mani-pedi-botox, feel free to check out the invite: 
 
 
 

The ROM Goes BIG

CanadaFashionLaw was delighted to be given an exclusive invitation to the Royal Ontario Museum’s preview event of its newest installation in the Patricia Harris Gallery of Textiles & Costume, BIG.  The exhibit showcases 40 articles from the ROM’s collection of nearly 50,000 textiles and costumes. 

During the event, Dr. Alexandra Palmer (the exhibit’s curator) talked about her vision for the Gallery.  This, in particular, piqued CanadaFashionLaw’s interest.  She gets it.  Fashion and textiles go beyond “pretty”.  Fashion and textiles reflect significant cultural and social values that change with the times.  Does a woman’s corset represent more than a strong desire for an hour-glass shape?  Is it that different from the ancient Chinese tradition to bind women’s feet to maintain a 7.5 cm length?  The exhibit spans different cultures and time periods and allows the audience to draw their own conclusions.  If you’re looking for a little modern day controversy, the exhibit displays one of John Galliano’s last haute couture dresses he created at the Dior house before his dismissal.  (CanadaFashionLaw previously covered this case.  If you need a refresher, click here).

Dr. Palmer enthusiastically explained that the ROM wishes to be a catalyst and a forum to foster innovation, conversation and debate for the fashion and textiles community.  It was clear that through the ROM, Dr. Palmer’s infectious energy and enthusiasm will help shape the voice of the Canadian fashion industry. 

CanadaFashionLaw strongly encourages you to check out the ROM’s BIG exhibit, which will be open until Fall 2013. 

Glass Half Empty for Industrial Design Protection in Canada?

An interesting decision was recently issued by Canada’s Federal Court, which has sparked some interest in the intellectual property arena: Bodum USA, Inc. and PI Design AG v. Trudeau Corporation (1889) Inc.  The case focuses on industrial design infringement, a type of intellectual property that is rarely litigated in Canada.

What is an Industrial Design?

Before delving into the case, let’s get back to basics.  Industrial design is not as commonly known (or understood) as its intellectual property counterparts: patents, trade-marks or copyright.  Industrial designs seek to protect ornamentation on functional articles, specifically:

“features of shape, configuration, pattern or ornament and any combination of those features that, in a finished article, appeal to and are judged solely by the eye”

On the face of it, you would think that this type of protection would be extremely useful for consumer products and fashion designs and accessories.  Unfortunately, this case simply reiterates that industrial design protection is a more fickle type of protection in Canada.    An examination of this decision will illustrate why.

 Who Are the Players?

The Bodum brand was established in Denmark in 1944 and is well known for its kitchen products.  PI Design AG owns several industrial design registrations in Canada for the shaping of glasses.  PI Design AG licenses these industrial designs to Bodum USA Inc., who distributes the Bodum products in the US, Canada, Mexico and South America. 

Trudeau Corporation (1889) Inc. is a Quebec-based company that was founded in 1889.  It designs, imports, develops and markets kitchen products in Canada and internationally.

What’s At Stake?

Bodum owns industrial design registrations for glassware in the following shapes:
 
 
 
 
These glasses were first made available in Canada towards the end of 2003 or the beginning of 2004.  The Canadian Intellectual Property Office issued industrial design registrations for these glasses on February 1, 2006.  No additional variations of the industrial designs were registered by Bodum.

Trudeau introduced its glasses to the Canadian market in the latter half of 2006:
 
 

Bodum did not take too kindly to the competing products and promptly commenced an action claiming industrial design infringement and unfair competition, which is contrary to the Trade-marks Act.  Unsurprisingly, Trudeau denied Bodum’s allegations.  Trudeau kicked it up a notch by seeking to invalidate Bodum’s industrial design registrations. 

What are the Issues Before the Court?

The Federal Court was tasked with considering the following issues:

      a)               Did Trudeau infringe Bodum’s industrial designs?

b)                Are Bodum’s industrial design registrations invalid?

c)                Does Trudeau’s marketing constitute unfair competition via an offence of confusion?

What was the Decision?

If you’re looking for a quick answer, here it is: Bodum lost out – there was no infringement or confusion.  Trudeau reigned supreme – Bodum’s industrial design registrations were held to be invalid.

How Did the Court Reach that Decision?

It is important to understand some fundamental tenets of industrial design law in Canada:


  • Industrial designs protect visual features of an article. 
  • Industrial designs do not protect functionality.
  • An industrial design can be registered if it satisfies the above criteria and does not closely resemble any other registered industrial design.
  • In order for there to be infringement, the articles must be substantially the same.
Trudeau called into action the only expert witness.  The expert had a degree in industrial design and was an industrial design consultant.  The expert came to the following conclusions:

 
  • Bodum’s glass shapes were not particularly unique.  There were minimal differences between Bodum’s glasses and others in the marketplace.
  • He did concede that the interior and exterior lines of the respective parties’ products were different.

The court recognized that there was a functional aspect to the double wall configuration of the glasses: the space between the walls helped to keep hot drinks warm and cold drinks cool.  Thus, Bodum was not granted a monopoly over all double wall glasses in Canada, but rather the look of the double wall glasses as identified in the industrial design registrations. 

The major difference between Bodum and Trudeau’s glasses lay in the shaping of the interior line of the glass: Bodum’s glasses were convex whereas Trudeau’s glasses were at first convex and then became concave.  Both parties’ exterior line are convex.  Ultimately the court decided that the Trudeau glasses had “almost none of the features of the configuration of industrial designs in question”. 

The court recognizes that industrial design registrations enjoy a prima facie presumption of validity – but this is a rebuttable presumption.  The court considered Bodum’s industrial design registrations in light of the prior art and held that they were not substantially different.  As such, the industrial designs did not meet the criteria for registration and, as such, the registrations will be expunged.

What Does This All Mean?

Let’s keep in mind that this may not be the end of it.  This decision was at the trial level.  Bodum may appeal this decision.  We have yet to see.  CanadaFashionLaw will keep you posted.

This decision confirms that relying on industrial designs as the only type of intellectual property protection is risky.  It is best to try to augment industrial design protection with other types of intellectual property protection.  Generally, industrial designs are known to be a a very narrow form of protection in Canada.  However, in Canada we have seen intellectul property laws evolve with industry's demands.  For example, Metro-Goldwyn Meyer successfully struggled for Canada to recognize sound marks.  Perhaps Canada needs a strong industry player to push the envelope through Canada’s judiciary to turn industrial design protection from a sleeping giant to an effective tool for businesses to protect their creative ingenuity. 

Model Behaviour

With Toronto's Fashion Week kicking off this week, Toronto's streets have been filled with models strutting between "go sees" for the last couple of weeks.  We thought this would be a good opportunity to see what's happening on the modelling side of the fashion industry. 
 
CanadaFashionLaw has taken note of a growing awareness within the fashion industry of health issues specific to fashion models.  Click here to read up on some retailers' fresh approach to their advertisements.  Also, click here to read up on how models are taking matters into their own hands to create a more healthy work environment.
 
Refreshingly, this past weekend Ryerson's School of Fashion hosted a conference dedicated to advocating for increased diversity on the catwalk, including age, size and race. 
 
Across the border, a number of modelling agencies have found themselves to be in hot water over a class action suit claiming that the agencies have been mixing agency funds with funds held on behalf of their models and profiting off the interest accrued. 
 
This is not the first time that modelling agencies have been involved in a class action suit in the US.  In fact, in 2005 they were subject to a multi-million dollar suit for fixing rates and commissions between agencies.
 
 
 
 

Be It Resolved: IP Really Is Everywhere!


Relishing the opportunity to watch smart, meaningful and intelligent debate, CanadaFashionLaw has been seriously enjoying the US election debates.  Imagine our delight when intellectual property laws and counterfeiting snuck into the second presidential debate, albeit for a few precious seconds.  It got us thinking…what is the significance of a country’s domestic intellectual property laws? 

Intellectual property laws are critical to businesses.  Intellectual property laws protect significant business assets.  They protect ingenuity, creativity, inventiveness…the list goes on and on.  At the end of the day, intellectual property laws enhance entrepreneurship, which can only encourage the private sector to flourish and thus benefit a country’s economy.

But not all countries treat intellectual property the same and this can significantly impact the private sector’s decision making, not only in terms of where the business operates but also in respect of the country in which it chooses to enforce its rights.  A country that has weaker intellectual property laws may attracts fewer foreign businesses to those markets.  (A previous article on CanadaFashionLaw looked at the business rational behind multi-jurisdictional litigation.) 

As fabulous as Canada’s private sector is, Canada needs to attract foreign businesses to help keep the Canadian economy robust.  Strong intellectual property laws can be a carrot to bringing those businesses to our market.  The intellectual property law community recognizes this and wants to work with and advocate for businesses to help shape intellectual property laws that assist businesses flourish in our economy.  For example, the Intellectual Property Institute of Canada (“IPIC”) ensures that it brings intellectual property law issues to the table at international trade negotiations.  IPIC and your intellectual property law professional are always interested in hearing about the challenges that the private sector faces when launching their business in Canada. 

Don’t be shy speak up!  Help us help you.

End of the Road for Christian Louboutin v. Yves Saint Laurent

It appears that fashion's most infamous case has finally come to a close.  If you want to read up on the Christian Louboutin v. Yves Saint Laurent case, you'll find a full summary here.  Both parties seemingly came away from the Appeal decision satisfied: Christian Louboutin's trade-mark registration remained valid and exclusivity was maintained with respect to red soles with contrasting shoes; Yves Saint Laurent was found not to infringe with respect to its red shoes, red soles color configuration.
 
As of today (October 16), Yves Saint Laurent has filed submissions with the Appeals court seeking it dismiss its various counterclaims against Christian Louboutin.  It appears that both parties are intent on putting this matter behind them and continue to focus on their respective businesses. 

Speaking Engagements on Fashion Law

The summer is over and tans are starting to fade.  September came with a vengeance and is almost over.  It's been a busy time here at CanadaFashionLaw and it appears that it is only going to get more busy.  But we love all things fashionably legal and so we're up for the challenge.
 
Below is a quick summary of a number of speaking engagements coming up for CanadaFashionLaw owner, author and operator, Ashlee Froese:
 
  • Presenting at the Intellectual Property Institute of Canada on October 12, 2012 in Vancouver, British Columbia on protection fashion designs in Canada through intellectual property laws;
  • Speaking at the Queen's Business Forum on the Fashion Industry on November 2, 2012 in Kingston, Ontario on laws affecting the fashion industry;
  • Hosting a legal roundtable series on laws affecting the fashion industry throughout 2012 and 2013 with the Fashion Group International - Toronto Chapter;
  • Hosting a roundtable discussion at the International Trademarks Association in Dallas, Texas on May 8, 2013 on Navigating Through Non-Traditional Trade-Marks and Industrial Design to Protect Fashion Designs.
If you're interested in attending any or all of these events, please feel free to reach out for further information.
     
     
 

Mon Dieu: Chanel Accused of Counterfeiting

France is known for its fashion.  Perhaps more importantly within the fashion world, France is known as being one of the last remaining champions of the petites mains: highly skilled tailors and seamstresses that are the “behind the scenes” technicians to Europe’s most notorious haute couture fashion houses.  In a surprising David v. Goliath decision, France demonstrated its support to the petites mains. 
World Tricot was a knitwear supplier to Chanel.  In 2009, World Tricot commenced an action against Chanel after it discovered a Chanel-branded cardigan for sale bearing a striking resemblance to knitwear created by World Tricot.  Claiming ownership rights over the knitwear design, World Tricot sought damages for counterfeiting and wrongful termination of a business relationship.  Chanel vehemently denied these allegations and counterclaimed that World Tricot was publicly disparaging Chanel’s reputation and goodwill.  Moreover, Chanel stated that they had never been accused of stealing the designs of a supplier in any of their 400+ supplier arrangements. 
At the trial level, Chanel was successful.  However, World Tricot stood its ground by appealing the decision, which ultimately resulted in Chanel paying €200,000 in damages for counterfeiting.  In today’s economy where manufacturing is globally outsourced and the domestic small shop is coming under increasing pressure, this decision is likely welcomed by France’s domestic manufacturers.  The decision is definitely a boost for the small business in the fashion industry.  There is no word yet on whether Chanel will appeal this decision to the French Supreme Court. 

Louboutin v. YSL Forced to Agree to Disagree


The fashion law community has been carefully watching Christian Louboutin and Yves Saint Laurent battle over red-soled shoes.  CanadaFashionLaw has kept its readers in the know every step of the way.  We’re pleased to provide a summary on the much anticipated appeal decision.  (If you’ve been hiding under a rock and need to catch up to this whole dispute click here). 

At first the twitter-verse heralded this decision as a definitive win for Christian Louboutin.  However, on closer examination this appears to be more of a win-win (or a lose-lose) situation.  Ultimately, co-existence is the name of the game – a concept that is common in the trade-marks world.  

First and foremost, the Appeals Court found fault in the District Court’s holding that a single color cannot serve as a trade-mark in the fashion industry.  (I can hear Tiffany’s breath a sign of relief).  Second, the Appeals Court confirmed that Christian Louboutin has acquired secondary meaning in the red-soled shoe.  However, here is the crux of the decision that lead to co-existence in the marketplace.  Christian Louboutin has only acquired secondary meaning of the red-soled shoes in respect of shoes that are in stark contrast with the red-soles.  So, Yves Saint Laurent’s use of red-soles on red shoes is not problematic.  As such, the Appeals Court has ordered that Christian Louboutin’s trade-mark registration be amended to reflect this limitation in the scope of protection, specifically:
 
“…to limit the registration of the Red Sole Mark to only those situations in which the red lacquered outsole contrasts in color with the adjoining “upper” of the shoe”.

It will be interesting to see if this judgment has wider implications and serve as a tool to competitors looking to limit a wide scope of brand protection secured by heavy hitting industry players.

Australian Law Butts Out Branding

This is not altogether related to the fashion industry but it’s pretty darned interesting!  And, let’s face it, here at CanadaFashionLaw, we can tie almost everything back to fashion!!!! 
 
Australia recently enacted probably the toughest law against the tobacco industry (commonly being referred to as the ‘plain packaging law’), which was recently endorsed by Australia’s highest court. 
 
Under this law, tobacco companies can only display the warning image depicting the perils of smoking on the tobacco packaging.  We’ve become accustomed to these images on tobacco packaging in Canada (pictures of eroded and disease gums and haunting images of cancer-eroded lungs).  What sets Australia’s new law apart is that these types of images are the only images allowed to be displayed on the packaging.  No trade-marks.  No logos.  No branding.  Just images of imminent death and decay.  That’s pretty harsh.  It definitely sends a message. 
 
Not surprisingly, tobacco companies in Australia were none too pleased about this and called into question whether the law was actually legal given that it devalued intellectual property rights.  Australia’s judiciary chose health policy considerations over branding rights.  The law will come into effect in December.  This will prove to be an expensive re-packaging project for tobacco companies.
 
International anti-smoking organizations are heralding this new law as progressive and necessary.  In fact, anti-tobacco lobbying groups in Canada are looking to amend Canadian legislation to mirror Australia’s tough stance.
 
So let’s look at the bigger picture here.  Oftentimes when laws are created, there is an underlying purpose – a policy.  In some way, the government is trying to achieve a higher purpose.  The legislation is simply the vehicle to this purpose.  Take the Trade-marks Act.  The overriding policy consideration is that the government wants to protect the consumer from confusion in the marketplace.  Thus, there are checks and balances in the Trade-marks Act that protect the consumer above and beyond the brand owner.  In the instance of Australia’s new law, there was a greater concern over public health than brand owners’ rights.  Where will the line be drawn?  Why is the tobacco industry targeted?  Will we see these types of developments happen in other industries?  The alcohol industry?  Or the food industry?  What about the fashion industry?  What if there was an increasing concern over animal rights whereby leather products became the target of tougher legislation that trumped intellectual property rights. 
 
We’ll keep you posted on developments to see if the Canadian lobbying groups get any traction.

French Connection Reaches out to Musicians

We all know that fashion and music are inextricably linked.  CanadaFashionLaw recently came across an interesting program offered by French Connection that helps Canadian musicians get noticed.  It’s refreshing when a large well-known brand lends its platform to burgeoning artists. 

The Artist of the Month program features one Canadian artist per month in the tracks played in all stores across Canada.  The album or single is featured at the cashier and consumers are able to obtain a free single.  Occasionally, French Connection will host special events whereby the artists play live.  However, this type of exposure is more limited to special events (i.e. Toronto hosting the Canadian Music Week).

It would be nice to see other large retailers reach out to Canada’s burgeoning artistic community.